Fashion photography

Abstract

Fashion plays an important role in most people's lives because it is a way of communication. The type of clothes one wears can give away a person's status, age, the social group he belongs to and even his profession. The type of clothes you wear gives an idea of the type of person you are. Therefore, most people are to some extent aware of the clothes they wear. The public generally want to know what the latest styles are. Fashion photographers can meet that need by displaying fashion pictures in magazines like Vogue, Cosmopolitan, Vanity Fair, Elle, etc to reach a certain group of people. Nowadays, not only women are aware of the importance offashion. Men are also involved in the fashion world. The target group of most magazines is young adults. To be a fashion photographer, a feeling for fashion, materials and colour is required . Personally, I am attracted to the beauty of fashion . This involves learning how to take an ordinary garment and turn it into a beautiful photograph and to work professionally with models. I love to make people look attractively dressed with breathtaking and elegant clothing. Lucille Khornak says: "While the news media focus on harsh realities - the tragedies and brutalities of human behaviour - I choose to focus on beauty" (Khornak L, \989). \ In this script, the author will be discussing the history offashion photography during 19 13 and 1980 and some of the fashion photographers of that time. The author's work will be discussed, her approach to fashion photography and her work done during the year of 1996, whilst studying third year photography.