Abstract:
Fashion plays an important role in most people's lives because it is a way of
communication. The type of clothes one wears can give away a person's status,
age, the social group he belongs to and even his profession.
The type of clothes you wear gives an idea of the type of person you are.
Therefore, most people are to some extent aware of the clothes they wear. The
public generally want to know what the latest styles are. Fashion photographers
can meet that need by displaying fashion pictures in magazines like Vogue,
Cosmopolitan, Vanity Fair, Elle, etc to reach a certain group of people.
Nowadays, not only women are aware of the importance offashion. Men are
also involved in the fashion world. The target group of most magazines is
young adults.
To be a fashion photographer, a feeling for fashion, materials and colour is
required . Personally, I am attracted to the beauty of fashion . This involves
learning how to take an ordinary garment and turn it into a beautiful
photograph and to work professionally with models. I love to make people
look attractively dressed with breathtaking and elegant clothing. Lucille
Khornak says: "While the news media focus on harsh realities - the tragedies
and brutalities of human behaviour - I choose to focus on beauty" (Khornak
L, \989). \
In this script, the author will be discussing the history offashion photography
during 19 13 and 1980 and some of the fashion photographers of that time. The
author's work will be discussed, her approach to fashion photography and her
work done during the year of 1996, whilst studying third year photography.