Advertising photography

Abstract

In order to create a successful advertising image, being familiar with the environment and the equipment, as well as special skills in composing an image are of great importance. This script deals with some of these aspects. The history and technological advances of advertising photography is mentioned. The studio design, basic studio set-up, advantages of the 4 x 5 inch camera and aspects of composition are explained. A discussion of the author's own work and her approach to advertising photography is also given in this script.