DSpace Repository

Conceptual advertising photography

Show simple item record

dc.contributor.author Lombard, Willem Abrahan
dc.contributor.other Bloemfontein: Central University of Technology, Free State
dc.date.accessioned 2017-05-02T09:46:35Z
dc.date.available 2017-05-02T09:46:35Z
dc.date.issued 1994
dc.identifier.uri http://hdl.handle.net/11462/924
dc.description Thesis en_US
dc.description.abstract Visual communication is of the utmost importance in the market place. Product services and publications all depend on it, and photography is the most successful in the advertising area. Fig. 1. "Advertising photography is commercial art: and commercial art is public communication" (Gary Perweiler p.2. Secrets of studio still life) Commercial photography plays an important role in the displaying of mass-produced consumer goods which are often dull and uninteresting and calls for the creative edge of advertising photographers to inject the maximum visual interest possible. Advertising photography has established new standards of imaginative treatment to uninteresting objects. en_US
dc.format.mimetype Application/PDF
dc.language.iso en_US en_US
dc.publisher Bloemfontein: Central University of Technology, Free State
dc.subject Advertising photography en_US
dc.title Conceptual advertising photography en_US
dc.type Thesis en_US
dc.rights.holder Central University of Technology, Free State

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


My Account