Abstract:
Since its beginning photography h(1.s been a means of expressIOn and
communication. At first though the camera was used mainly for photographing
people and landscapes. The full impact of this discovery was not realised for
many years and the early pioneers could not have imagined that their innocent
discovery would lead to a multi-billion dollar industry today.
Commercial photography today is a huge business. Page through any magazine
and you will see lots of photographs advertising goods from drinks and
computer systems to cars . The author will be discussing the way in which the
commercial photographer produces the photograph that will sell his clients's
product.
