Conceptual advertising photography

Lombard, Willem Abrahan

dc.contributor.author	Lombard, Willem Abrahan
dc.contributor.other	Bloemfontein: Central University of Technology, Free State
dc.date.accessioned	2017-04-25T10:07:30Z
dc.date.available	2017-04-25T10:07:30Z
dc.date.issued	1994
dc.identifier.uri	http://hdl.handle.net/11462/917
dc.description	Thesis	en_US
dc.description.abstract	Visual communication is of the utmost importance in the market place. Product services and publications all depend on it, and photography is the most successful in the advertising area. Fig. 1. "Advertising photography is commercial art: and commercial art is public communication" (Gary Perweiler p.2. Secrets of studio still life) Commercial photography plays an important role in the displaying of mass-produced consumer goods which are often dull and uninteresting and calls for the creative edge of advertising photographers to inject the maximum visual interest possible. Advertising photography has established new standards of imaginative treatment to uninteresting objects.	en_US
dc.format.mimetype	Application/PDF
dc.language.iso	en_US	en_US
dc.publisher	Bloemfontein: Central University of Technology, Free State
dc.subject	Advertising photography	en_US
dc.title	Conceptual advertising photography	en_US
dc.type	Thesis	en_US
dc.rights.holder	Central University of Technology, Free State