Abstract:
Photography, a fairly basic concept, but when you specialise in a certain
field you will see that it is a much more complex demanding job .
Advertising is one of those specialised fields where to stay in business takes
more and more talent , technical ski l l and innovation to create that
overwhelming new image that would stop people in t heir tracks and make them
want to go and buy the item advertised .
Advertising itself has many different specialised fields but in this book we
wi l l only take a look at the advertising of beverages, jewellery and
cosmetics. I will take the reader on a journey through the creative world of
some professional photographers and their work as well as my own .
To understand where it is all going, a broad look will be taken at
advertising as a whole, what it is about and how to get jobs.
