Browsing Faculty of Management Sciences ETDs by Author "Rambe, Patient"

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The influence of learning orientation and creative broadcasting techniques on small business sustainability: a case study of selected community radio stations in Bloemfontein

Mofokeng, Kanya Faith (Bloemfontein: Central University of Technology, Free State, 2018)

Despite the abundant literature highlighting the significance of community radio stations (CRS) in advancing community development and promoting local employment opportunities, articulating the collective voice of marginalised ...
The influence of social media advertising on consumer brand preferences and consumption: a case of advertisers and students' perspectives on energy drinks

Jafeta, Reitumetse Joyce (Bloemfontein: Central University of Technology, Free State, 2018)

In spite of the growing literature on social media advertising, little is known about the influence of social media platforms on student preferences and consumption of energy drinks (ED). Moreover, scant academic research ...
A qualitative approach to the entrepreneurial education and intentions nexus: A case of Zimbabwean polytechnic students

Ndofirepi, Takawira M; Rambe, Patient (The Southern African Journal of Entrepreneurship and Small Business Management, 2018-10)

Background: Owing to the popularity of entrepreneurship as an alternative to formal employment, entrepreneurship education has become the main instrument for equipping graduates with survivalist and innovative skills for ...

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