Browsing Faculty of Management Sciences by Author "Central University of Technology, Free State. Department of Business Administration"

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The influence of social media advertising on consumer brand preferences and consumption: a case of advertisers and students' perspectives on energy drinks

Jafeta, Reitumetse Joyce (Bloemfontein: Central University of Technology, Free State, 2018)

In spite of the growing literature on social media advertising, little is known about the influence of social media platforms on student preferences and consumption of energy drinks (ED). Moreover, scant academic research ...
THE STATUS AND IMPACT OF TECHNOLOGY TRANSFER AND INNOVATION ON THE PRODUCTIVITY AND COMPETITIVENESS OF SMALL-SCALE AGRO- PROCESSING BUSINESSES IN MASHONALAND CENTRAL (ZIMBABWE) AND FREE STATE (SOUTH AFRICA)

GUMBOCHUMA, JUSTIN (Central University of Technology, Free State, 2017)

The variations in agricultural production and declining food security situations in Zimbabwe and South Africa have been attributed to the low uptake of agricultural technology, the innovation chasm, low mechanisation and ...

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