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Cultural Tourism: Cultural Presentation at the Basotho Cultural Village, Free State, South Africa

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dc.contributor.author Mokoena, Lehlohonolo Gibson
dc.date.accessioned 2021-01-07T15:48:09Z
dc.date.available 2021-01-07T15:48:09Z
dc.date.issued 2019-05-16
dc.identifier.issn 1747-7654
dc.identifier.uri http://hdl.handle.net/11462/2128
dc.description Published Article en_US
dc.description.abstract South Africa is a unique country with a melting pot of miscellaneous cultures. Many of these cultures have been preserved and displayed in the form of cultural villages. To sustain these cultural villages, it is important to invest in a market-based and product-based empirical research. This study therefore, investigates the visitor’s responses to the experience and the cultural presentation at Basotho Cultural Village, Free State, South Africa. The population of the study was domestic and international tourists visiting the village. Data was gathered from 305 tourists by means of a self-administered questionnaire. The results gathered provide the visitor’s demographic profile, the visitor’s experience and the overall satisfaction with the cultural presentation. The village is a drawcard for both local (n = 251) and international tourists (n = 54) who sees the cultural experience at the village as extremely important. The results indicate the high level of satisfaction with the overall experience as (90.2%) of the visitors were satisfied. However, the research also indicates that there are concerns over the service, facilities and staff portrayal of genuine Basotho culture at the village. The study highlights critical aspects of visitor experience at a heritage site for the village management and destination marketing organisations (DMO’s). en_US
dc.language.iso en en_US
dc.publisher Journal of Tourism and Cultural Change en_US
dc.relation.ispartofseries Journal of Tourism and Cultural Change;Volume 18, 2020 - Issue 4
dc.subject Culture en_US
dc.subject Cultural Tourist en_US
dc.subject Cultural Tourism en_US
dc.subject Cultural Village en_US
dc.subject South Africa en_US
dc.subject Tourism en_US
dc.title Cultural Tourism: Cultural Presentation at the Basotho Cultural Village, Free State, South Africa en_US
dc.type Article en_US

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