Radio broadcasting in the era of HIV/AIDS: Can this be the magic bullet?

dc.contributor.author	Nyawasha, Tawanda Sydesky
dc.contributor.author	Chipunza, Crispen
dc.date.accessioned	2019-01-22T09:15:37Z
dc.date.available	2019-01-22T09:15:37Z
dc.date.issued	2015
dc.identifier.issn	0020-8728
dc.identifier.issn	1461-7234
dc.identifier.uri	http://hdl.handle.net/11462/1860
dc.description	Published Article	en_US
dc.description.abstract	In this study, we assessed the relevance and effectiveness of radio broadcasting as a strategy that facilitates the adoption and use of safer sexual practices among students at a South African university. Based on ethnographic data, the article highlights that the essential and critical contribution of campus radio lies in its ability to create a social space for HIV/AIDS communication. The overall aim of this study was to assess the relationship between exposure to radio broadcasting messages and the adoption of safer sexual practices. Our analysis suggests that campus broadcasting can be instrumental in promoting HIV/AIDS awareness and education.	en_US
dc.format.extent	115 353 bytes, 1 file
dc.format.mimetype	Application/PDF
dc.language.iso	en_US	en_US
dc.publisher	Sage: International Social Work	en_US
dc.relation.ispartofseries	Volume 58;Number 2
dc.subject	Behaviour change	en_US
dc.subject	critical awareness	en_US
dc.subject	HIV/AIDS communication	en_US
dc.subject	mass media	en_US
dc.subject	social space	en_US
dc.title	Radio broadcasting in the era of HIV/AIDS: Can this be the magic bullet?	en_US
dc.type	Article	en_US