Abstract:
In this study, we assessed the relevance and effectiveness of radio broadcasting as a strategy that
facilitates the adoption and use of safer sexual practices among students at a South African university.
Based on ethnographic data, the article highlights that the essential and critical contribution of
campus radio lies in its ability to create a social space for HIV/AIDS communication. The overall
aim of this study was to assess the relationship between exposure to radio broadcasting messages
and the adoption of safer sexual practices. Our analysis suggests that campus broadcasting can be
instrumental in promoting HIV/AIDS awareness and education.
