Browsing Research and Innovation Unit by Author "Amoakoh, E.O."

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Does Marketing Research Really Matter for Smaller Businesses Under Competition? A Case Study of Hair Salons in Dr. Ruth S Mompati District, South Africa

Dzansi, D.Y.; Amoakoh, E.O. (Journal of Economics, 2004)

This research is about marketing research activity, an important business imperative when confronted with intense competition, among hair salon owners (mainly Black and previously disadvantaged people) in South Africa. ...
RELATIONSHIP BETWEEN EDUCATIONAL BACKGROUND OF OWNERS OF SMALLER BUSINESSES AND THE PRACTICE OF MARKETING RESEARCH: CASE OF HAIR SALONS IN DR R.S. MOMPATI DISTRICT IN NORTH-WEST PROVINCE, SOUTH AFRICA

Amoakoh, E.O. (Interim : Interdisciplinary Journal, Vol 13, Issue 2: Central University of Technology Free State Bloemfontein, 2014)

This exploratory study employed mainly quantitative and some elements of qualitative methods to analyse interview data emerged from both informal interviews and questionnaire on 280 salon operators. This study focused ...

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