Literary genres as points of interest in print advertising

Van Niekerk, A.; Conradie, M.

dc.contributor.author	Van Niekerk, A.
dc.contributor.author	Conradie, M.
dc.contributor.other	Central University of Technology, Free State, Bloemfontein
dc.date.accessioned	2015-10-08T10:28:28Z
dc.date.available	2015-10-08T10:28:28Z
dc.date.issued	2014
dc.date.issued	2014
dc.identifier.issn	16844998
dc.identifier.uri	http://hdl.handle.net/11462/665
dc.description	Published Article	en_US
dc.description.abstract	The article focuses on the interplay between print advertisements and literary genres such as poetry, drama, folklore, etc. This interplay may be used to develop an advertisement's point of interest to attract attention from a specific target audience. Based on previous research we hypothesise that literary genres are exploited as a means to engage audiences. The study aims to give a description of the typical genre characteristics of modern literary genres in SA print advertising. It also endeavours to do a pragmatic analysis of these advertisements against the background of the specific literary genre category and the genre qualities of advertisements to identify the implied marketing message.	en_US
dc.format.extent	332 907 bytes, 1 file
dc.format.mimetype	Application/PDF
dc.language.iso	en_US	en_US
dc.publisher	Journal for New Generation Sciences, Vol 12, Issue 2: Central University of Technology, Free State, Bloemfontein
dc.relation.ispartofseries	Journal for New Generation Sciences;Vol 12, Issue 2
dc.subject	Affiliation: Van Niekerk, A. - University of the Free State	en_US
dc.subject	Affiliation: Conradie, M. - University of the Free State	en_US
dc.subject	Literary genres	en_US
dc.subject	Advertising language	en_US
dc.subject	Pragmatics	en_US
dc.subject	Linguistic analysis of advertisements	en_US
dc.title	Literary genres as points of interest in print advertising	en_US
dc.type	Article	en_US
dc.rights.holder	Central University of Technology, Free State, Bloemfontein