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Graphology in print advertising : iconic functions

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dc.contributor.author Van Niekerk, A.
dc.contributor.author Jenkinson, A.
dc.contributor.other Central University of Technology, Free State, Bloemfontein
dc.date.accessioned 2015-10-01T09:47:12Z
dc.date.available 2015-10-01T09:47:12Z
dc.date.issued 2011
dc.date.issued 2011
dc.identifier.issn 16844998
dc.identifier.uri http://hdl.handle.net/11462/593
dc.description Published Article en_US
dc.description.abstract Typography and layout are two powerful graphic tools in print advertising. They are used to arrest the attention of the target market by creating a positive association, a controversy or stimulate some kind of intellectual game. This means that much of the message has already been conveyed by creatively expanding and diversifying the conventional values embedded in certain graphic means and basing the advertisements on prevailing textual norms and our past experiences before the message itself has even been read, by just focusing on the typography used (e.g. compare the text layout and typography of a newspaper or a cell phone SMS). Based on a randomly selected South African dataset, aspects of the graphological options with their functional values will be described. en_US
dc.format.extent 592 699 bytes, 1 file
dc.format.mimetype Application/PDF
dc.language.iso en_US en_US
dc.publisher Journal for New Generation Sciences, Vol 9, Issue 2: Central University of Technology, Free State, Bloemfontein
dc.relation.ispartofseries Journal for New Generation Sciences;Vol 9, Issue 2
dc.subject Layout en_US
dc.subject Font en_US
dc.subject Graphology en_US
dc.subject Print advertising en_US
dc.subject Icons en_US
dc.title Graphology in print advertising : iconic functions en_US
dc.type Article en_US
dc.rights.holder Central University of Technology, Free State, Bloemfontein

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