The use of colour as a tool for propaganda

Kleynhans, J.H.

dc.contributor.author	Kleynhans, J.H.
dc.contributor.other	Central University of Technology Free State Bloemfontein
dc.date.accessioned	2015-09-07T09:59:58Z
dc.date.available	2015-09-07T09:59:58Z
dc.date.issued	2007
dc.date.issued	2007
dc.identifier.issn	1684498X
dc.identifier.uri	http://hdl.handle.net/11462/399
dc.description	Published Article	en_US
dc.description.abstract	The main objective of this paper is to point out the crucial role that colour plays in human perception of stimuli, and how we may use this information to promote and enhance our communicational objectives. If we can educate consumers to use colour codes at the point of purchase, we will assist them to make the best purchasing decision and in the end save the consumer money.	en_US
dc.format.extent	36 107 bytes, 1 file
dc.format.mimetype	Application/PDF
dc.language.iso	en_US	en_US
dc.publisher	Interim : Interdisciplinary Journal, Vol 6, Issue 1: Central University of Technology Free State Bloemfontein
dc.relation.ispartofseries	Interim : Interdisciplinary Journal;Vol 6, Issue 1
dc.subject	Colour	en_US
dc.subject	Propaganda	en_US
dc.subject	Non-verbal education	en_US
dc.title	The use of colour as a tool for propaganda	en_US
dc.type	Article	en_US
dc.rights.holder	Central University of Technology Free State Bloemfontein