Abstract:
Many large organisations tend to focus on their external communication in order
to project a positive image to potential clients. However the role of internal
communication with employees has often been overlooked, although it remains
one of the most important areas of organisational communication. This article
focuses on specific findings of the Master's dissertation, Supervisory
Communication and its Effect on Employee Satisfaction at the Central University
of Technology, Welkom Campus. The research results that employees' views
about their own organisation impact on how external clients view that particular
organisation. The research found that in order for employees to become
advocates of their own organisation, supervisors of different operational units
should develop and manage their internal communication activities in a way that
motivates and stimulates employee enthusiasm for meeting organisational
goals. Once employees are satisfied with the state of supervisory
communication in their respective units, they should be able to identify with their
organisation and endeavour to attain organisational goals.
