Browsing Research Articles: Faculty of Management Sciences by Author "Mosweunyane, Lentswe"

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Examining Tourism SMMEs’ Extent of Use of Social Media Technologies to Position and Market Brands

Mosweunyane, Lentswe; Rambe, Patient; Dzansi, Dennis (African Journal of Hospitality, Tourism and Leisure, 2019)

In view of the growing diversity of stakeholders that emerging, tourism businesses are envisaged to engage with in their businesses, small, micro and medium enterprises’ sub-optimal utilisation of social media technology ...
Use of Social Media in Free State Tourism Small, Medium and Micro Enterprises to Widen Business Networks for Competitiveness

Mosweunyane, Lentswe; Rambe, Patient; Dzansi, Dzansi (South African Journal of Economic and Management Sciences, 2019-04-29)

Background: While the proliferation of social media is hailed for increasing corporate business networking and competitiveness, this claim has not been sufficiently tested in tourism small, medium and micro enterprises ...

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