Browsing Research Articles: Faculty of Management Sciences by Author "Madichie, Nnamdi O."

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Breaching Location Silos: An Exploration of social media optimisation by SMMEs in Southern Africa

Rambe, Patient; Matema, Simbarashe Cowen; Madichie, Nnamdi O. (LSBM Working Paper Series, 2017)

This study explores the significance of social media as e-marketplaces for advancing e-commerce for small scale, micro and medium enterprises (SMMEs) in the southern African sub-region – notably in South Africa and ...
Impact Assessment of Funding on Technology Acquisition by Small Businesses: A Case Study of Hair Salons in a South African Municipality

Madichie, Nnamdi O.; Mpiti, Nosiphiwe; Rambe, Patient (Journal of Enterprising Communities: People and Places in the Global Economy, 2019-09-24)

Purpose – This study aims to examine the influence of funding on the technology acquisition by small businesses in a metropolitan municipality, Mangaung, which governs Bloemfontein and surrounding towns in the Free State ...

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