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Sustainable Broadcasting in Africa: Insights From Two South African Campus Radio Stations

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dc.date.accessioned 2023-05-23T10:52:52Z
dc.date.available 2023-05-23T10:52:52Z
dc.date.issued 2020-12
dc.identifier.issn 1750-4562
dc.identifier.issn 1750-4554
dc.identifier.other https://doi.org/10.31920/1750-4562/2020/v15n4a9
dc.identifier.uri http://hdl.handle.net/11462/2471
dc.description Article en_US
dc.description.abstract University campus-based community radio stations (CRS) are widely acknowledged as vehicles for supporting grassroot social and economic development. Despite these stations‟ popularity, the emerging technologies they exploit to advance such development initiatives, including their exact impact on their economic and social sustainability, remains a grey area. The objectives of this study are two-fold. First, to establish the social media applications that university-based CRS in South Africa employ in fulfilling their broadcasting mandates. Second, to examine how the utilisation of these applications impact the economic/ financial and social sustainability of these stations and their listenership. Drawing insights from in-depth interviews with presenters, station and programme managers, the study found limited appropriation of WhatsApp, Facebook, Twitter, station websites, livestreams and podcasts for content programming and broadcasting. Furthermore, while it was unclear how social media livestreaming contributed to economic sustainability, its effects on social sustainability found expression in connecting advertisers to livestreams to support real-time advertising. The implications of these are discussed. en_US
dc.language.iso en en_US
dc.publisher African Journal of Business and Economic Research Vol. 15, (Issue 4), December 2020 pp 189 – 220 en_US
dc.relation.ispartofseries African Journal of Business and Economic Research;Vol. 15, (Issue 4), December 2020 pp 189 – 220
dc.subject Campus Radio Stations en_US
dc.subject Management Organisation en_US
dc.subject Free State en_US
dc.subject South Africa en_US
dc.subject Sustainable Broadcasting en_US
dc.title Sustainable Broadcasting in Africa: Insights From Two South African Campus Radio Stations en_US
dc.type Article en_US

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