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Ceding to their appetites: A taxonomy of international tourists to South Africa

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dc.contributor.author Coughlan, Lisa-Mari
dc.contributor.author Saayman, Melville
dc.date.accessioned 2019-08-08T11:11:43Z
dc.date.available 2019-08-08T11:11:43Z
dc.date.issued 2018-11-13
dc.identifier.citation Emerald en_US
dc.identifier.issn 1745-3542
dc.identifier.uri http://hdl.handle.net/11462/1979
dc.description.abstract Tourism is a key source of income to South Africa. Food and beverages is a key part of tourism and the literature reveals that tourists spend up to a quarter of their budget on cuisine. South Africa has, however, been rated as the least-prepared culinary travel destination and the travel destination with the greatest potential for growth. Therefore, a segmentation taxonomy based on culinary preferences of international tourists to South Africa is put forth which can be used to prepare South Africa as a culinary travel destination. The 627 international tourists surveyed were divided into five segments with the use of factor analyses, t-tests, Spearman rank correlations and analysis of variance. The segments were named conservationists, experience seekers, devotees, explorers and socialisers (CEDES taxonomy). Multiple results and implications are discussed in the paper. en_US
dc.language.iso en en_US
dc.subject CEDES taxonomy en_US
dc.subject culinary preferences en_US
dc.subject international tourists en_US
dc.subject South Africa en_US
dc.subject segmentation en_US
dc.subject culinary travel destination en_US
dc.title Ceding to their appetites: A taxonomy of international tourists to South Africa en_US
dc.type Article en_US

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