Browsing Research and Innovation Unit ETDs by Author "Van Niekerk, A."

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Graphology in print advertising : iconic functions

Van Niekerk, A.; Jenkinson, A. (Journal for New Generation Sciences, Vol 9, Issue 2: Central University of Technology, Free State, Bloemfontein, 2011)

Typography and layout are two powerful graphic tools in print advertising. They are used to arrest the attention of the target market by creating a positive association, a controversy or stimulate some kind of intellectual ...
Literary genres as points of interest in print advertising

Van Niekerk, A.; Conradie, M. (Journal for New Generation Sciences, Vol 12, Issue 2: Central University of Technology, Free State, Bloemfontein, 2014)

The article focuses on the interplay between print advertisements and literary genres such as poetry, drama, folklore, etc. This interplay may be used to develop an advertisement's point of interest to attract attention ...

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