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Browsing by Subject "Print advertising"

Browsing by Subject "Print advertising"

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  • Van Niekerk, A.; Jenkinson, A. (Journal for New Generation Sciences, Vol 9, Issue 2: Central University of Technology, Free State, Bloemfontein, 2011)
    Typography and layout are two powerful graphic tools in print advertising. They are used to arrest the attention of the target market by creating a positive association, a controversy or stimulate some kind of intellectual ...

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