Browsing by Author "Amoakoh, Edmund Owusu"

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The status and influence of marketing research on the economic performance of hair saloons in the Bophirima region

Amoakoh, Edmund Owusu ([Bloemfontein?] : Central University of Technology, Free State, 2012)

Proliferation of the hair salon business in the Bophirima region has led to intense competition for customers and this can have unfortunate consequences for hair salon’s competitiveness hence survival and economic performance. ...
A theoretical analysis on the impact of relationship marketing practices on customer retention: A case of transformed small grocery retail shops in Mangaung Municipality area in South Africa

Iwuchukwu, Emmanuel Ikechukwu; Amoakoh, Edmund Owusu; Chipunza, Crispen (African Journal of Hospitality, Tourism and Leisure, 2019)

Given the fact that South Africa is one of the global emerging markets, many of the emerging small businesses are transiting from informal to formal businesses. The importance and contribution of these ventures in economic ...

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